Crafty Brew is a fictitious up and coming brewery based in Montreal. They were looking to create one specialty six pack that showcases each style of beer they brew. Their once small brewery is continuously growing ; this six pack encompasses the bold, modern aspect of who they are as a company in hopes to better consolidate their brand.
The challenge was to create a specialty six pack that could work together as a group but also demonstrate the distinctiveness to each individual beer featured in the pack.
The visual direction began by brainstorming possible exciting names that became the initial stepping stones to developing a graphic language for each label. Each label has a unique visual that communicates it's name. Followed was an exploration of colour palettes bold enough to highlight each beer and the visual identity of the company as a whole.
The Outcome: A vibrant six pack that is recognizable to the brand but also specific to this particular variety pack.