crafty brew bottles

Crafty Brew

Is a fictive micro brewery that was invented in order to fulfill the mandate of creating a three piece packaging project for my third year graphic design packaging course. The total freedom was the best and most difficult aspect of the project, as the possibilities were limitless.

crafty brew bottles

Crafty Brew is an up and coming brewery based in Montreal. They were looking to create one specialty six pack that showcases each style of beer that they brew. Their once small brewery is continuously growing ; this six pack encompasses the bold, modern aspect of who they are as a company in hopes to better consolidate their brand.

The Challenge Create a specialty six pack that will work together as a group but also demonstrate the distinctiveness to each individual beer featured in the pack. Other deliverables include a carrying case unique to this pack as well as a set of complimentary coasters.

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The Process The visual direction began by brainstorming possible exciting names that became the initial stepping stones to developing a graphic language for each label that ultimately has the ability to stand alone as well as work alongside it's name. Focusing on a strictly graphic based label created an intriguing element while keeping it fun. Each label has a unique visual that communicates it's name. Followed was an exploration of colour palettes bold enough to highlight each beer and the visual identity of the company as a whole.

The Outcome A vibrant six pack that is recognizable to the brand but also specific to this particular variety pack.

coasters
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Crafty Brew

Is a fictive micro brewery that was invented in order to fulfill the mandate of creating a three piece packaging project for my third year graphic design packaging course. The total freedom was the best and most difficult aspect of the project, as the possibilities were limitless.

crafty brew bottlescrafty brew bottlescrafty brew casecrafty brew casecrafty brew caselabelslabelscoasters